Pedro DÍaz Yuste
As Head of Digital Health at Mapfre, Pedro is leading the development of a new initiative in digital health. Previously, Pedro worked as Head of Industry in Finance sector at Google Spain, helping Spanish banks and insurance companies to take advantage of the business development opportunities in digital. Pedro also worked as Internet Director for four years in Sanitas, leading the digital transformation of the company. And also he worked in Páginas Amarillas, leading 11888 in Spain and 1288 in Italy, and later as New Media Director, responsible for digital products. Pedro has a degree in telecom engineering in the Universidad
Politécnica de Madrid, and he has also studied a PDD at IESE.